Ceramic Heat Moist ceramic heat with ceramic plates and coils Ceramic will maintain even temperature all the times Seals the cuticle Repels humidity Locks in hair color and retards fading Ceramic heat will ensure the penetration of the silk molecules to the hair Traditional copper coil can cause more damage and dry the hair Ergonomically Designed 10 foot heavy duty electrical cord 360 degree swivel cord to prevent tangling On-Off switch on the side for easy access Lite weight design Fits in a standard curling iron station Power "Flash Heating" in only seconds